Seonad Cook

The Story

An extraordinary life is one lived on your terms, filled with purpose and impact.

About Seonad

With four decades in education, leadership, and personal growth coaching, Seonad has empowered tens of thousands of individuals worldwide to achieve phenomenal success by unlocking their potential through transformative paradigm shifts and breakthrough results.

The Beginning of a Global Impact

Seonad’s journey began as a teacher in West Africa with the UK’s Voluntary Service Overseas, equivalent to the Peace Corps in the USA. This experience, rooted in a passion for empowering young minds, planted the seed of her belief in mindset as the foundation for success—a principle that has shaped her life’s work and continues to impact lives worldwide.

Rethinking the link between Success and Struggle

Inspired by her parents, Seonad grew up with a deep belief in hard work and sacrifice as pathways to success. But over time, she began to question whether struggle was truly necessary. Through her own journey and her understanding of mindset, she discovered that success can be achieved without undue struggle. Today, she champions this perspective, guiding others to unlock their potential and achieve success effortlessly and without struggle.

Mindset: The Universal Foundation for Success ​

In her early career, Seonad helped hundreds of young people surpass their own and others’ expectations by elevating self-belief and removing self-imposed limits. As her influence grew to leadership roles and working with tens of thousands of professionals worldwide, she witnessed firsthand the power of dismantling limiting beliefs.

A global perspective on success

Her global work—from Africa to the USA, Europe, the Middle East, China, and Asia Pacific—reinforced her understanding that, regardless of location, mindset is the universal key to success. Her seamless shift into corporate business confirmed that mindset, not skill alone, is the ultimate driver of lasting achievement.

Guiding Transformational Success through Follow The Formula Academy

Through Follow The Formula Academy, Seonad leads ambitious individuals to achieve phenomenal success and well-being through transformative mindset shifts. Her clients come with diverse goals, from overcoming financial and leadership challenges to finding clarity and breaking free from feeling stuck. Many achieve outstanding financial outcomes—like ‘1,200% profit increases’ or ‘tenfold revenue growth’—alongside enhanced well-being and fulfillment.

Creating a Ripple Effect of Fulfillment and Purpose

Believing that true happiness stems from connecting to a higher purpose, Seonad’s mission is to help others move from where they are to where they truly want to be. The transformations she inspires extend beyond individuals, fostering positive change in families, relationships, and entire communities. As Seonad guides others toward their true potential, she finds her own purpose deepened with each transformation she helps to create.

Follow The Formula Academy is an elite-level education and training company specialising in personal growth, leadership development, and well-being. Our unique system and approach to achieving results empowers individuals on their journey to success.

Seonad draws on 40 years of experience to guide you in gaining clarity on your vision and goals, removing limiting beliefs, and making the paradigm shifts needed to unlock your potential and achieve the success, fulfilment, and well-being you desire.

Our programs and coaching offer a proven system, equipping you with the tools and insights necessary for lasting, positive change. In both your personal and professional life, you’ll experience growth that brings greater fulfilment, enhances your well-being, and opens doors to new opportunities.

True transformation begins with a single decision: investing in yourself.

When you commit to personal growth, you’ll tap into potential you didn’t know you had, and many are amazed at how quickly positive change unfolds with the right mindset and direction.

More than just a commitment, our programs are an investment in your future success, fulfilment, and well-being.

Discover the offerings at Follow The Formula Academy and find the path that aligns with your goals.

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